Harvard University, 2003. In a bar, a law student decides to break up with her boyfriend because she said, there is a "asshole" only focused on himself and a world she did not feel part of it. Rather that to retain it, Mark Zuckerberg - the "asshole" - which happens to be him, computer science student, decides to take revenge. To this end, he developed a program that allows any student enrolled in Harvard's internal network to choose between photos of students each belonging to two different faculties of the university, found that most beautiful. Zuckerberg will of course benefit from - his initial goal - to downgrade his ex. Within hours, the program built from the dorm room, so successful that he manages to saturate and then to bug the campus network. On the lookout for the type of talent developed by Zuckerberg, two wealthy students, Winklevoss twins, will propose to the computer to develop a more sophisticated site to facilitate meetings on the campus of Harvard. But this initial order will evolve and transform in the spirit of Zukerberg. By observing the behavior of students at his university, by decoding what is being said in social interactions of each other, he decided to develop a site that would allow everyone to fill out a form with his description, photos, comments, its status, religious orientation, sexual or political, his career. It was February 2004, and The Facebook site appeared on the web. More than half the population of undergraduates at Harvard University was enrolled there. And in a few months after opening the universities of Stanford, Columbia and Yale, Facebook will spread in all universities of the United States and Canada to achieve global success that it is today .
Presented well, the true story of Facebook and its creators could not have been a chronicle of more to add the directory of biographies of "those who have succeeded in life." But director David Fincher and screenwriter Aaron Sorkin would be seized to make the campus a film that is the most complete and telling through film the process of creating the famous social network that becomes perceptible and intelligible precisely what springs from a campus film can tell. This film released in theaters in 2010 entitled The Social Network . The Catchline listed on the poster gives the tone: "You do not get 500 million you make some friends without enemies." This directly refers to the way Facebook allows us to build our social network on the canvas, challenging and very direct users and addicted to this site which, after all, are likely to be the primary audience for the film, the case, the student audience. But obviously, after seeing The Social Network could well imagine a Catchline other, perhaps less catchy a marketing perspective, but much more descriptive of what this archetype tells Film Campus: "there are ideas that can arise only in universities." Indeed, what we watch the film by David Fincher, is that the campus is an environment conducive to innovation, creativity and experimentation. Better we return to our own contemporary where an invention does not necessarily born in the laboratory of a university, but in the room of a student presented apparently asocial, but in fact very attentive to all those social interactions that he had to difficult to live in "real life". In reality, what makes The Social Network campus movie par excellence, it makes us aware that the true laboratory of Harvard is not the place labeled as such, armed with computer stations and test tubes, but the campus itself. (From the forthcoming book in 2011: Movies campus, the university cinema by Emmanuel Ethis and Damien Malinas)
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